Pitch Guidelines

There’s nothing like a good first impression, and your written pitch is your best opportunity to get off on the right foot. Don’t try to explain everything right out of the gate; it’s not about firing off your entire business plan. This should be the graphic novel to your business plan’s tome. Tell the story, and tell it right. You don’t have long at all, and it’s all you’ve got to get the attention of your investors. Be clear. Be compelling. But most of all, be passionate.

Here’s a run-down of what your pitch needs. And if this isn’t what you’ve heard before – forget what you heard: